Terms of Use
These Terms of Use ("Terms") are a binding agreement between you, the business that registers on StoreFiller to buy goods (the "Shop", "Buyer", "you" or "your"), and StoreFiller. They apply every time you open the app, browse, place an order, pay, receive a delivery, report a problem or contact us. By creating an account, ticking "I agree" or placing an order, you accept these Terms and the policies linked from them. If you do not agree, do not use the Platform.
In this document "StoreFiller", "we", "us" and "our" mean Atavishaala Agro Exports Private Limited, the company that operates the StoreFiller mobile apps, the partner portal at partner.storefiller.in and the website at storefiller.in (together, the "Platform").
- Operated by
- Atavishaala Agro Exports Private Limited
- CIN
- U47211MH2024PTC436650
- GSTIN
- 27ABBCA8285E1ZK
- Registered office
- H. No. 107/B, Jaibhim HSG, Kedgaon, Ahmednagar (Ahilyanagar), Maharashtra 414001, India
- Grievance Officer
- +91 87488 21287 · support@storefiller.in
- Customer support
- +91 87488 21287 · support@storefiller.in · Monday to Saturday, 10:00 AM to 7:00 PM IST (closed on Sundays and national holidays)
1. Definitions
- Seller: a company verified on StoreFiller that lists goods and sells them to you. The Seller is named on every product page and on your tax invoice.
- Warehouse or hub: a Seller's stocking location that packs and dispatches your order.
- Product and pack: an item listed on the Platform, and a specific size or carton of it with its own price, MRP and minimum quantity.
- Order: your request to buy one or more packs from one Seller, as confirmed in the app.
- Delivery code: the one-time code shown in your app for an order, which you give to the rider only when you receive the goods.
- Wallet credit: a balance in your StoreFiller account that comes from refunds, rewards or credits we issue.
- Applicable law: every law, rule, regulation and government order in force in India that applies to you, us or the transaction.
- Business day: any day other than Sunday or a national holiday.
2. Who can use StoreFiller
- Businesses only. StoreFiller is for shops and other businesses, whether a sole proprietor, partnership, LLP, company, co-operative or similar, buying goods to resell or to use in their business. It is not for personal, family or household use. By placing an order you confirm that you are buying for business purposes.
- The person who registers must be at least 18 years old, able to enter a contract under the Indian Contract Act, 1872, and authorised to act for the business. Persons who are "incompetent to contract", such as minors and undischarged insolvents, may not use the Platform.
- You must hold every licence your business needs to buy, store and resell the goods you order, for example a trade licence or an FSSAI registration for food, and keep them valid.
- We may refuse registration, or ask for more information, at our discretion, for example where details cannot be verified or the location is outside the areas we serve.
3. Your account
- Registration. You sign in with your own mobile number and a one-time code. You give us true, complete and current details about your business: shop name, owner name, address, the shop's position on the map (used to decide what can be delivered to you), and your GSTIN if you have one. We may ask for documents or a photo of the shop to verify these details.
- One account per business. One business may hold one buyer account unless we agree otherwise in writing. We may merge, suspend or close accounts that we reasonably believe are duplicates or are controlled by the same person to get around limits, offers or a suspension.
- Keeping it secure. You are responsible for everything done through your account and for keeping your phone, SIM and one-time codes secure. Never share a one-time code or a delivery code with anyone who calls you; StoreFiller staff will never ask for them. Tell us at once at +91 87488 21287 or support@storefiller.in if you think someone else has used your account.
- Keeping it current. Update your address, map location, GSTIN and contact details in the app when they change. Orders are delivered to, and invoices issued with, the details on your account at the time of the order.
- Language. You can use the app in English or the Indian languages it offers. If a translation differs from the English text of these Terms, the English text applies.
4. What StoreFiller is, and what it is not
StoreFiller is an online marketplace and an intermediary. Goods are sold to you by the Seller named on the product page and on your invoice, not by StoreFiller. The contract of sale for the goods is between you and the Seller.
- The Seller is responsible for the goods: their quality, quantity, safety, freshness, packaging, labelling (including MRP and expiry dates), licences, warranties and the GST tax invoice.
- StoreFiller provides the Platform, verifies Sellers before they can sell, shows what can be delivered to you, accepts payments on the Seller's behalf through a regulated payment partner, coordinates delivery, issues refunds where due and handles your complaints.
- We check Seller documents and act on complaints, but we do not manufacture, store or inspect every product, and we do not guarantee any Seller's goods beyond what these Terms and the law say.
5. Products and listings
- Product details, photos, pack sizes, MRP, GST rates and descriptions are provided by the Seller. Photos are for illustration; the pack, label and net quantity on the goods delivered are what you buy.
- You only see products that a Seller's warehouse can deliver to your shop's saved location. What you see can change as stock, warehouses and your location change.
- Some packs have a minimum quantity per order, shown on the product page.
- Food must reach you with the shelf life required by law; see the Returns Policy if it does not.
- If you spot a listing that looks wrong, unsafe or unlawful, report it to support@storefiller.in. We may correct, hide or remove listings at any time.
6. Prices and charges
- One price for every shop. A pack has the same selling price for every shop that can order it. We do not change prices based on your location, your phone or device, your order history or your behaviour on the app. Different brands, pack sizes or Sellers may have different prices; each is shown separately with its brand and Seller.
- Taxes included. Prices include GST. The MRP is shown with every pack, and you must not sell goods above their MRP.
- No platform fee. StoreFiller does not charge shops a platform, convenience, handling, packing, surge, rain or late-night fee.
- Delivery and cash-on-delivery charges. A delivery charge or cash-on-delivery fee, if the Seller sets one for your area, is shown in your cart before you pay. Nothing is added after you place the order.
- Price changes. Sellers set and may change their prices at any time. The price that applies is the one shown in your cart when you place the order. If a price was shown in obvious error (for example, a pack listed at a small fraction of its MRP), the Seller may cancel that order and you receive a full refund of anything paid.
- Minimum order. Each order must reach the minimum order value shown in the app, currently ₹5,000 of goods from one Seller. Orders below the minimum cannot be placed. A Seller may set a higher minimum for its own orders, which is shown in the app.
7. Placing an order
- An order contains goods from one Seller, shipped from one of its warehouses. If your cart has goods from more than one Seller, each Seller's goods are placed as a separate order and each must reach the minimum on its own.
- Placing an order is an offer to buy from the Seller. A contract is formed when you receive the order confirmation in the app.
- Order limits. To protect shops and Sellers from fraud, the largest order you can place grows with your history: currently up to ₹50,000 per order for a new shop, up to ₹5,00,000 after five successfully delivered and paid orders, and up to ₹10,00,000 for regular shops that have ordered at least once a month for six months. Larger orders can be requested through support. Current limits are shown in the app and may change.
- A Seller may decline or cancel a confirmed order it cannot fulfil, for example because stock ran out, the goods failed a quality check or the delivery route closed. You are told in the app and anything you paid is refunded in full.
- We may hold or cancel an order that we reasonably suspect is fraudulent, placed in breach of these Terms, or placed to resell goods outside India.
8. Payment
- Methods. You can pay by cash on delivery, UPI, debit or credit card, or net banking where these are offered for your order. Available methods can differ by order value, area and account history.
- Payment partner. Online payments are processed by Cashfree Payments, a payment aggregator authorised by the Reserve Bank of India. Card and bank details are entered on its secure pages; StoreFiller never sees or stores your full card number, CVV or banking password.
- Unpaid online orders. If you choose an online method and do not complete payment within 45 minutes, the order is cancelled automatically and its stock released. If money left your account for an order that was cancelled this way, it is refunded automatically.
- Cash on delivery. Keep the exact amount ready. Pay only the amount shown in your app for that order, and only when the goods are handed over. Riders cannot accept more than the order amount or collect money for anything else.
- Wallet credits. Wallet credits come only from refunds, rewards or credits that StoreFiller issues. You cannot add money to the wallet. Credits can be used only to pay for orders on StoreFiller, cannot be transferred or withdrawn as cash, do not earn interest, and do not expire unless the offer that gave them says so. Credits obtained by fraud or error may be reversed.
- Payment as agent. When you pay online or in cash, StoreFiller and its payment partner receive the money on the Seller's behalf and pass it to the Seller under the Seller Terms. Your payment obligation for the goods is discharged when we receive it.
9. Offers, coupons and referral rewards
- Coupons and offers are funded by StoreFiller unless the offer says otherwise, and come with conditions shown on the offer, such as a minimum order value, a validity period, a limit on uses or the products it applies to.
- A coupon applies to the goods value and never reduces the price the Seller is paid. It has no cash value, cannot be combined with another coupon unless stated, and may be withdrawn or changed at any time before it is applied to an order.
- Refer a shop. If you invite another shop and it places its first order, which is delivered and paid, you may receive the referral reward shown in the app, as wallet credit. Referring yourself, a shop you control, or a shop that is already registered does not qualify.
- Where we reasonably believe an offer or reward was obtained by fake accounts, fake orders or other misuse, we may refuse it, reverse it or recover its value.
10. Delivery
- Delivery dates, charges, areas and failed deliveries are explained in the Shipping & Delivery Policy, which forms part of these Terms.
- Goods are delivered to the shop address and map location on your account. Please keep the shop open and someone available to receive the goods on the delivery date.
- Anyone at your shop who gives the rider the delivery code shown in your app is treated as receiving the goods on your behalf. Give the code only after you have the goods in front of you.
- Risk in the goods (loss or damage) passes to you at handover. Ownership passes when the order has been paid for in full.
- Check the goods at delivery. Count cartons and look for damaged, leaking or opened packs before you share the code where you can, and report problems as set out in the Returns Policy.
11. Cancellations, refunds and returns
These are covered in the Cancellation & Refund Policy and the Returns Policy, which form part of these Terms. In short: you can cancel free of charge until the Seller packs your order, and you can report damaged, wrong, missing, short-dated or expired goods within 48 hours of delivery, with photos.
12. Tax invoices
- The Seller issues a GST tax invoice for every delivered order. You can view and download it from the order in the app.
- If you add your GSTIN to your profile, it is printed on invoices issued after that, so that you can claim input tax credit. Invoices already issued are not reissued with a GSTIN added later.
- You are responsible for the accuracy of your GSTIN and business details, and for your own GST returns and records.
13. Your obligations and permitted use
You agree that you will:
- use the Platform only for lawful business purposes and in line with these Terms;
- resell goods only in India and in line with applicable law, including rules on MRP, labelling, expiry dates and licences, and never sell above MRP;
- keep cash ready for cash-on-delivery orders and be available to receive deliveries;
- treat riders, Sellers' staff and our support team with respect;
- give true information in reports, reviews and complaints.
You agree that you will not:
- place fake or speculative orders, or orders you do not intend to accept or pay for;
- create more than one account, use another business's account, or use the Platform while suspended;
- misuse offers, coupons or referral rewards, or file false return or refund claims;
- copy, scrape, crawl or harvest prices, listings or data from the Platform, or use bots or automated tools to place orders;
- attempt to interfere with, reverse-engineer, overload or gain unauthorised access to the Platform, its systems or other users' accounts;
- upload anything unlawful, defamatory, obscene, infringing or harmful, or any virus or malicious code;
- contact Sellers or riders through the Platform to arrange purchases outside it in order to avoid its terms or charges;
- impersonate anyone, or misrepresent your business or your relationship with anyone.
14. Ratings, reviews and content you share
- You may rate and review products you have bought. Reviews must be honest, based on your own experience and about the product, and must not contain personal data, abuse, advertising or links.
- You keep ownership of what you post, but you give us a free, worldwide, non-exclusive licence to display, reproduce and use it on and for the Platform for as long as it is there.
- We may refuse, hide or remove reviews and other content that breaks these Terms or the law. We do not edit reviews to change their meaning and do not pay for positive reviews.
15. Messages from us
- You agree that we, the Seller and the delivery partner may contact you by phone call, SMS, WhatsApp, email or app notification about your account, orders, deliveries, payments, refunds and complaints. These service messages are part of the service.
- Offers and reminders are sent only if you switch them on, and you can switch them off at any time under Notifications in the app. Order-update notifications can be switched off there too, but you will then miss delivery information.
- Calls with our support team may be recorded for quality and to resolve disputes.
16. Privacy
How we collect and use personal data is explained in the Privacy Policy, which forms part of these Terms.
17. Suspension and closing your account
If you break these Terms, or we have reasonable grounds to believe you have, or your use could expose StoreFiller, Sellers or riders to fraud, loss or legal liability, we may do one or more of the following, in proportion to the problem:
- warn you;
- lower your order limits or turn off cash on delivery for your account;
- cancel orders not yet dispatched, with a full refund of anything paid;
- hold a refund, reward or wallet credit while we investigate suspected fraud;
- remove reviews or content you posted;
- suspend or close your account and accounts linked to it.
We will tell you the reason, unless the law or an ongoing investigation prevents it, and you can ask the Grievance Officer to review the decision. Repeatedly refusing deliveries or being unavailable for them may lead to cash on delivery being turned off.
Closing your account. You can delete your account from the app at any time (Profile, Account settings, Delete account). Orders already placed must first be completed or cancelled. Records we must keep by law, such as invoices and payment records, are kept in anonymised form for the period the law requires. Unused wallet credits lapse when an account is closed, except where the law requires a refund.
18. Disclaimers
- The Platform is provided with reasonable care and skill, but on an "as is" and "as available" basis. We do not promise that it will always be available, uninterrupted or free of errors, and we may suspend it for maintenance or updates.
- Delivery dates shown before an order are our best estimate from the Seller's warehouse and route, not a guarantee.
- Except where these Terms or the law say otherwise, we give no warranty about goods sold by Sellers. Your rights about the goods are against the Seller, and we will help you exercise them through our complaint process.
19. Limitation of liability
- To the extent the law allows, StoreFiller is not liable for indirect or consequential losses, such as lost profit, lost sales, lost business opportunity or loss of goodwill.
- Our total liability to you for any one order is limited to the amount you paid for that order.
- Nothing in these Terms limits liability for fraud, for death or personal injury caused by negligence, or any other liability that cannot be limited by law.
20. Indemnity
You will compensate StoreFiller, its directors, employees and agents for losses, penalties and reasonable legal costs arising from your fraud, your deliberate or negligent breach of these Terms, your breach of applicable law, or the resale of goods by you.
21. Events outside our control
Neither you nor we are responsible for a delay or failure caused by events outside reasonable control, such as floods, heavy rain, earthquakes, fire, epidemics, strikes, riots, road closures, government orders, or failure of power, internet, telecom or payment networks. Affected orders may be delayed, or cancelled and refunded in full.
22. Intellectual property
The StoreFiller name and logo, the apps, the portal, the website and their design, text and software belong to us or our licensors and are protected by law. You may use them only to use the Platform as these Terms allow. Product names, brands, logos and images belong to their respective owners and are shown to identify the goods. If you believe something on the Platform infringes your rights, write to support@storefiller.in with details and we will act on it.
23. India only
StoreFiller sells and delivers only within India, to the areas shown in the app. We make no claim that the Platform is suitable for use elsewhere.
24. Notices
We send notices to the mobile number, email address or app on your account, and they are treated as received when sent. You can send notices to support@storefiller.in or by post to our registered office shown above.
25. Changes to these Terms
We may update these Terms to reflect changes in the law or in how StoreFiller works. The version and effective date are shown at the top of this page. When a change is material, we will show the new version in the app and ask you to accept it before your next order. If you do not accept it, you may close your account.
26. General
- These Terms, with the policies linked from them, are the whole agreement between you and us about using the Platform, and replace earlier versions.
- If a court finds any part of them unenforceable, the rest still applies.
- Not enforcing a right straight away does not waive it.
- You may not transfer your account or your rights under these Terms. We may transfer ours to a company that takes over the Platform, and will tell you if we do.
- You and we are independent parties; nothing here creates a partnership, joint venture, employment or agency, except that we receive payments on Sellers' behalf as described in section 8.
27. Law, disputes and complaints
- These Terms are governed by the laws of India.
- Please raise any complaint first with us, as described in Grievance Redressal & Customer Support. Most problems are resolved there quickly.
- If a dispute is not resolved within 30 days of your complaint, either party may take it to the courts at Ahmednagar (Ahilyanagar), Maharashtra, which have exclusive jurisdiction.
28. Contact
Customer support and Grievance Officer: +91 87488 21287 · support@storefiller.in · Monday to Saturday, 10:00 AM to 7:00 PM IST (closed on Sundays and national holidays). You can also reach us from Help & Support in the app.